Take the guess work out of growth & turn chaos to control for your business

Get proven systems to grow your audience and revenue

Join 171,976+ founders and get instant access to the 50 Systems to Generate $1M Per Month guide

System-ina is 10 Curated Modules we help you grow your business to $5M and beyond

System-ina is your go-to community for online growth systems

Discover the systems to grow your business to $1M and beyond

Curated Community

It doesn’t have to be lonely at the top. Community is a foundational component of our entire system. Connect with fellow entrepreneurs, learn, and level up together.

Proven Resources & Playbooks

Access battle-tested templates, process maps, and SOP playbooks used by top-performing businesses across industries. Graphic

Life Long community & Support

Join a powerful network of ambitious founders with ongoing support, collaboration, and accountability — for life.

Expert Guidance

Eliminate any guesswork with real-time feedback from successful founders that have been there before. 

Raving Fans

Build an audience of raving fans with a proven content creation system. Maximize your reach and impact.

Plug & Play Systems

A founder’s most valuable asset is their time. Implement systems that maximize efficiency and automate tasks - and remove yourself from operations.

What founders are saying

Steve Gatena
Pray.com

“I surpassed $7M of annual recurring revenue in my SaaS business.”

Since learning Matt’s systems I’ve grown my LinkedIn following by 28k, launched a podcast that gets 5M downloads per month, and have surpassed $7M ARR in my new SaaS business.

Zach Murray
Foreplay

“I’ve grown my revenue by 3.5x in the last 60 days.”

Since beginning System-ina I’ve grown Foreplay’s revenue by 3.5x in the last 60 days. System-ina helped me build an amazing business, land my dream customers, and gain massive clarity.

Rob Hoffman
Contact Studios

“I’ve closed more than $100k in new contracts.”

Two months into System-ina I grew 15,600 followers across Twitter and LinkedIn, got more than 100 leads for my business, and closed more than $100k in new contracts. 

No fluff. Just real systems,
strategies, and community.

What experts are saying about Matt.

Brett Adcock

Founder
Figure.ai

Matt is an absolute beast when it comes to audience and community growth. He goes above and beyond to help founders - you can tell he genuinely cares.
Would highly recommend working with him.

Harley Finkelstein

President
Shopify

The key to the future of commerce is community, and Matt is one of the most brilliant and thoughtful community builders I've ever met.

Scot Chisholm

Founder
Classy

This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.

Austin Belcak

Founder
Cultivated Culture

If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.

*Important disclaimer

The testimonials and success stories shared on this website are from real clients, but individual results may vary based on factors such as your skill, experience, motivation, and other unforeseen circumstances. System-ina is an educational platform designed to provide tools, strategies, and support for business growth. We do not guarantee financial results or claim that our programs will make you money. Nothing on this site or through our services or products should be interpreted as financial advice.

Sustainable growth starts with a solid foundation

Compunding Content

Attract your dream customer

Scaling Templates

Systemize and automate

Monetization Moments

Convert your audience to cash

Supportive Community

Founders helping one another grow

Plug and Play Systems

Predictably scale your revenue

Memorable Experiences

Life-changing community

Hey, I'm Matt Gray

Our mission is to inspire 100 million founders to live their dreams through proven systems.

I built System-ina while traveling across the world - Kyoto, Medellin, Joshua Tree, Brooklyn, and Bali.

System-ina is what I wish I had 14 years ago when I got started as an entrepreneur. I've since built 4 profitable companies. And my goal is to open source all my systems for the next generation of dreamers, creators, and builders.

Here’s a sneak peek into our story…

ABOUT Us

We connect action-oriented founders with the systems, resources, and community they need to win their category.

Sierra Madre

Founder of OYH Inc. Co-founder of Soul School Yoga

System-ina Program was the course I wish existed when I started my business 6 years ago.

I found more clarity and direction from the templates and discussion Matt provided in 3 weeks than I could have mustered up on my own in 3 years. This course is like a compressed pearl of knowledge.

The decades worth of wisdom Matt possesses has been polished and presented in a super digestible way. Even if you only absorb 10% of what's offered you’ll be 10 steps ahead of the game!!!

The program helps you build great branding, has helpful infographics and visuals and allows you to meet a great community of entrepreneurs. You'll learn the cheat codes for social media growth on all platforms and templates for all branding development and organization.

Matt really is there to help you on and off the weekly classes. This is a real mentorship program. Brilliant, elegant, direct, and simple.

5 star reviews

Ben Meer

Founder, System Sunday
(Audience of 700K)

Matt is a leader of leaders. I turn to System-ina for actionable advice on systems, personal development, and community building. It’s been invaluable to growing my  business.

5 star reviews

Jonathan "JCron" Cronstedt

Board Director (Former
President) Kajabi.com

In business there are only two types of growth Accretive or Exponential. System-ina is the key that unlocks the latter. Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt Gray has given you a playbook that delivers. Get it, implement it, or risk watching and wondering as your competitors do!

5 star reviews
Nicole Murphy

Nicole Murphy

Founder and CEO of Tail Size & Owner of a marketing consulting business

Matt’s program is like a crash course to entrepreneurship. It cuts through all of the noise out there and provides you with extremely valuable, no bullshit guidance from someone who’s built three successful companies. I feel like I’m in the fast lane of entrepreneurship as a result. This program helped me avoid so many mistakes and helped me do things far more efficiently than I otherwise would have.

5 star reviews

Harry Dry

Founder, Marketing Examples

Matt is AWESOME. I love his energy.
Learn from Matt, someone who's done it.

5 stars

Christine Carrillo

Entrepeneur & CEO Coach

This is what I wish I had when launching my very first business. Matt has been building communities and businesses at scale for years. I can't imagine a better course, or a better teacher to help entrepreneurs build their brand, community and business.

5 star reviews
Gerard Adams
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Gerard Adams

Founder, Leaders Create Leaders

5 star reviews

Austin Belcak

Founder, Cultivated Culture (1.4M followers on LinkedIn)

I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. System-ina Program is the exact system he used to build a community of 14 million and grow not one, but two $10M+ companies. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.

5 star reviews
Brett Adcock, Founder, figure.ai

Brett Adcock

Founder @ Figure, Archer ($2.7B IPO), Vettery ($100M exit)

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

5 star reviews

Seth Farwell

Business Development Manger at UV Skinz

Highly recommend this program. Matt is a master of systems and gives instruction in an effective but not overly formal way. I found the info given to be helpful for both my role as a Business Development Manger for an established brand and for my personal journey to start a brand of my own. The community you become part of with this program is also killer and this alone is worth the cost in my opinion.

5 star reviews
John Figueiredo
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John Fiqueiredo

SISU

5 star reviews

Alice Moon

Founder, Cannabis PR

Taking Matt's class changed my life for the better. Within one week of finishing the program, I signed three new clients with many more interested in working together. This is all thanks to implementing the strategy, tips, and niche focusing taught in System-ina. Matt sets you up with systems to be not only a better entrepreneur but a better human too. For anyone looking to learn how to improve their online presence, build a business, or find inspiration for content, Matt's course is worth the investment.

5 star reviews

Aadit Sheth

Founder, Makers Mark (Audience 320K)

My favorite thing about Matt is that his focus is not just on improving your business, but also improving your life. Every week, I'll derive a practical tip to make myself healthier, happier and richer. Matt is someone everyone should learn from.

5 star reviews

Jia Cito

Jia Ida Angelina

Wow!!! Since finishing Matt’s System-ina Program I’ve grown SO much. He really opened my eyes to my infinite potential. He shared so much insightful information with everyone that was valued so much higher than what he charges. I learned a ton about my brand, soulful marketing, & making a positive impact on my community. I’m super grateful I did his program. I would recommend Matt’s program to ALL soulful entrepreneurs. Thank you!

5 star reviews

Calvin Cummings

The Founder Doctor

Hi! I'm Calvin Cummings, The Founder Doctor. I'm on a mission to help 1,000 founders and business owners transform their under-performing businesses (and exit successfully) by 2030, so they can live the life of their dreams.

Matt Gray and the System-ina Program have given me the clarity, operating system, and community to scale my new online business and take it to the next level. I was able to grow my LinkedIn audience to over 2,500 followers and 500 newsletter subscribers.

My favorite thing about the System-ina Program is the community he's built in Skool and the weekly Q&A calls with Matt himself, which have been invaluable!

If you are in business and struggling, wanting a proven Internet Legend to help you get reinvigorated and take it to the next level, you owe it to yourself to sign up for Matt's System-ina Program today!

5 star reviews

Join thousands of ambitious founders.

Turn Your Chaotic 6-Figure Business Into a Scalable Machine in 90 Days — So You Can Break Through Revenue Plateaus and Finally Grow Without Burnout

Helping Founders Doing $10k-$50k/Month Who Feel Trapped in Operations and Want Systems That Let Them Grow Without Hiring a Big Team or Working 90 Hours a Week.

We've helped over 100+ businesses across the UK, UAE & US build systems proven to achieve their goals.

What founders are saying.

“Umer Shauket - Cresco Real Estate”

Our growth had plateaued, I was doing everything. I’d built a successful business, but I was basically a glorified employee—handling every task, answering every email, and stuck in the day-to-day. System-ina helped me step back, identify the systems we needed, and put smart processes in place to take those low-value tasks off my plate. Now I’m focused on strategy, growth, and being a real CEO again

“Jack Ely - Morely Trends”

System-ina helped me realise I didn’t need to do it all. With their guidance, I implemented systems that streamlined everything—from onboarding to project management. My team now runs like a well-oiled machine, and I have the headspace to focus on growth.

“Lewis Lowe - Sensible International”

We built a fast-growing business, but behind the scenes, we were completely burned out — everything depended on us, and scaling felt impossible. That’s when Ellis stepped in. He quickly identified what was working, documented it into clear, simple SOPs, and built repeatable systems we could actually use. It transformed the way we operated. We were able to offshore key parts of our operations, reduce overheads by over £350,000, and finally scale without the stress. It was a total game-changer

Your calendar is full, your team depends on you for everything, and scaling just feels draining.

System-ina™ is my proven framework to help overwhelmed founders systemize their business in just 90 days — turning chaos into control and building solid SOPs, processes, and systems that make success repeatable, scalable, and stress-free.

Coaching & Support

Get direct access to expert guidance tailored to your business, with personal coaching that keeps you focused, accountable, and on track

Systems Built For You

Skip the guesswork — we build custom, scalable systems and SOPs that turn your chaos into control

Proven Resources & Playbook

Plug-and-play playbooks built from real-world experience—so you can implement proven systems without starting from scratch.

Multi 7 Figure Expert Coaching

Learn the exact strategies used to scale real businesses to multi 7-figure success — taught by someone who’s done it.

Life Long Community & Support

Join a powerful network of ambitious founders with ongoing support, collaboration, and accountability — for life.

Meet Ellis

My mission is simple: to empower founders and business leaders with the tools and systems they need to reach their full potential.

We only get one shot at life—and yet, so many incredible people give up on their dream because of the overwhelm, burnout, and mental fog that come with growing a business. I’ve been there myself. I’ve built a business that didn’t make it, and I’ve watched ambitious, capable leaders burn out or walk away—not because they lacked passion, but because they lacked the structure to keep going.

Over the past five years, I’ve worked with multi 7-figure businesses across the UK, UAE, and US—learning firsthand what sets thriving businesses apart. The answer? Systems. Not just any systems—the right systems, designed to remove bottlenecks, create clarity, and free up founders to lead.

I’ve designed and implemented systems in startups, scale-ups, and empires—spanning industries from tech to retail, sales to operations. I’ve taken everything I’ve learned and distilled it into 10 powerful modules and over 50 proven resources.

Now, I’m here to share them with you—so you can build a business that runs without running you into the ground.

Hey, I'm Matt

Our mission is to inspire 100 million founders to live their dreams through proven systems.

I built System-ina while traveling across the world - Kyoto, Medellin, Joshua Tree, Brooklyn, and Bali.

System-ina is what I wish I had 14 years ago when I got started as an entrepreneur. I've since built 4 profitable companies. And my goal is to open source all my systems for the next generation of dreamers, creators, and builders.

Here’s a sneak peek into our story…

ABOUT Me

What our founder community is saying.

Jason Carter Founder - Plug Carter

"I’d been running as a successful solopreneur for a couple of years, reselling in the ecom space, but I hit a clear growth plateau. Ellis came in and worked with me side by side to launch a whole new arm of my business. More importantly, he helped me implement the systems and structure needed to support that growth — and as a result, we doubled our revenue. It was the push and clarity I didn’t know I needed."

May 11, 2025

Liv Allison Founder - Livv fitness

"Our growth at Livv Fitness was mainly driven by organic socials and referrals — honestly, I was running on hope more than a real plan. Ellis changed that completely. He built systems to consistently attract and convert new clients, and put structure in place to manage everything behind the scenes. It saved me so much time and gave me the bandwidth to onboard more clients, increase revenue, and finally feel in control of the business."

May 3, 2025

James Eastwood Start Up Investor & Consultant

"As an investor and consultant for startups, I’ve always had plenty of ideas, but turning them into execution was a constant struggle. Ellis worked alongside me to create and implement systems that transformed those ideas into reality. His approach gave me the clarity and structure I needed to move from concept to execution, making my work more efficient and impactful than ever before."

Apr 27, 2025

Kristoff Benajmin CEO - Walk & Threa

"I always knew my strength was in marketing and driving growth, but I was completely burnt out packing orders and handling low-value, repetitive tasks. It felt like I was stuck on a hamster wheel. Ellis came in and turned all that messy day-to- day into streamlined systems. He helped me build a team, eliminate wasted effort, and get out of the weeds — putting me back in the growth seat where I belong."

Apr 24, 2025

Drew Havers Founder VB Agency

"I was consistently hitting £10-£20k months, but whenever I scaled, it quickly fell back down because there were no systems or structure in place. Ellis came in, identified the pain points inmy business, and built the SOPs I needed to create stability. Thanks to his work, I’ve been able to sustain £6-figure months without the constant stress of unpredictable growth."

Apr 15, 2025

Michael Harper Wonder Pack

"Working with Ellis' pace was unbelievable — his approach made the biggest difference in our business. The systems he built took all the guesswork out. As long as the system was followed, success was guaranteed. It brought clarity, consistency, and speed to everything we did, leading to a 3x increase in operational productivity. Game-changing is an understatement."

Apr 13, 2025

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*Important disclaimer

The testimonials and success stories shared on this website are from real clients, but individual results may vary based on factors such as your skill, experience, motivation, and other unforeseen circumstances. System-ina is an educational platform designed to provide tools, strategies, and support for business growth. We do not guarantee financial results or claim that our programs will make you money. Nothing on this site or through our services or products should be interpreted as financial advice.

Get started today to achieve real growth

🎓 System-Ina Mastery Coaching

Unlike generic business courses, System-Ins is built on real-world systems used to help scale 100-person operations - and have since been tailored for founders like you.

  • 1:1 onboarding session to map your specific systems Weekly live coaching calls
  • 30+ ready-to-use SOP templates and systems toolkits (so you're not starting from scratch)
  • Lifetime Community Access: Stay supported long after you implement with lifetime membership to our founder community; featuring ongoing resources, networking, live webinars, and exclusive events.
  • Accountability & progress reviews
  • Done-with-you templates & frameworks

Gain Back 50% of Your Time: Free yourself from low-value tasks and focus on high-growth opportunities that move your business forward.